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Take control of every fare, rate and commercial agreement.

Pricing is one of the most important decisions in any transport business.

Whether you're managing airport transfers, private hire, corporate travel, school contracts or nationwide transport services, MyRide gives operators complete control over how journeys are priced, sold and managed.

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Pricing Engine

Price a journey the way your business does.

Build pricing models that reflect how your business operates while protecting margins, improving conversion and supporting growth.

Who is booking?
18.0 miles
Exponential mileage: each band's rate applies only to the miles inside it, so the price per mile steps down as the journey grows. 3 of 4 bands used.

Fare breakdown

Heathrow Terminal 5 to your destination

Standard tariff
  • FlagfallGlobal tariff · Saloon£3.50
  • Mileage5.0 mi at £2.60 + 10.0 mi at £2.10 + 3.0 mi at £1.80+£39.40
  • Airport pickupSurcharge+£7.50

Customer pays

£50.40

£2.80 a mile
on average

Every Service

One Pricing Platform For Every Service

Most operators don't operate a single pricing model.

  1. An airport transfer may be fixed price.
  2. A local taxi journey may be metered.
  3. A corporate account may have negotiated rates.
  4. A school contract may operate under a fixed daily value.
  5. A chauffeur booking may have minimum charges.

Many systems force operators to compromise. MyRide doesn't.

The platform allows multiple pricing models to operate simultaneously across the same business. Every service can be priced appropriately without creating complexity for dispatch teams or customers.

  • Airport transferFixed price
    Heathrow Terminal 5Canary Wharf
    Fixed route price
    £89.00
    Mileage
    Not used

    £89.00

  • Local taxiMetered
    Central StationHigh Street
    Flagfall
    £3.50
    2.4 miles at £2.60
    £6.24
    4 minutes waiting at £0.36
    £1.44

    £11.18

  • Corporate accountNegotiated rate
    Northgate ConsultingLondon City Airport
    Standard tariff
    £47.50
    Account rate, 12% off
    −£5.70

    £41.80

  • School contractFixed daily value
    Route 14Two runs a day
    Contract value
    £142.00 a day
    Recalculated by tariff
    Never

    £142.00/day

  • Chauffeur bookingMinimum charge
    Executive saloonAs directed, 2 hours
    Time used, 2 hours at £55
    £110.00
    Minimum charge, 3 hours
    £180.00

    £180.00

Your Commercial Model

Create Pricing That Matches Your Business. No two operators charge the same way. Some focus on fixed-price airport transfers. Some rely on metered city work. Others operate contract-based transport services.

MyRide gives operators the flexibility to build pricing around their commercial model. Whether you want simple tariffs or highly sophisticated pricing structures, the platform adapts to your operation. As your business evolves, your pricing can evolve with it.

Protect Revenue Across Every Booking

Pricing mistakes are expensive.

  • A missed surcharge.
  • An incorrect account rate.
  • An outdated tariff.
  • A forgotten parking fee.

Over time, these small mistakes become significant revenue leakage.

MyRide automatically applies pricing rules, ensuring that every booking is priced according to your policies.

This reduces manual intervention and improves commercial consistency across the operation.

Cancellation Fees That Follow Your Rules

A late cancellation costs the driver who was already on the way. MyRide works out the fee from rules you set, so nobody in the office has to make a judgement call.

A rule can look at:

  • Time before pickup
  • Time since a driver accepted
  • How close the driver was to pickup
  • Miles driven beyond home base
  • A minimum fee

Rules can apply to every customer or to one account, and to each booking channel and ride type. Fees are charged on card and account bookings, and passengers see the fee before they confirm the cancellation.

Driver pay runs on rules of its own. Only the driver the booking was assigned to is paid, never more than the customer was charged, and your team can override either amount.

Commercial Control

Every customer. Every contract. One platform.

Pricing remains manageable regardless of how complex the operation becomes.

Customer Rates

Different Customers. Different Rates.

Not every customer should see the same price.

Corporate clients often negotiate rates. Contract customers work under agreed pricing. VIP accounts may receive special terms. Public customers pay standard tariffs.

MyRide allows operators to manage multiple commercial relationships from the same platform.

✓The right customer sees the right price every time. Without manual intervention.

Complex Operations

Built For Airports, Contracts & High-Value Transport

Transport businesses often struggle when moving beyond simple taxi work.

Airport operations require fixed pricing. School contracts require route-based pricing. Corporate travel requires negotiated rates. Healthcare transport requires structured billing.

MyRide was built for these environments from day one.

✓Pricing remains manageable regardless of how complex the operation becomes.

Growth

Designed For Growth

Many operators eventually reach a point where their pricing structure becomes difficult to manage.

More customers create more agreements. More contracts create more rates. More services create more exceptions.

MyRide was built to handle growth without creating administrative overhead.

✓Whether you operate ten tariffs or thousands of pricing combinations, everything remains manageable from a single platform.

Flexibility

Commercial Flexibility At Scale

The platform supports a wide range of commercial models.

✓The result is complete commercial flexibility without operational complexity.

Dynamic Control

Dynamic Control Without The Complexity

  • Markets change.
  • Fuel costs change.
  • Demand changes.
  • Business priorities change.

Operators need the ability to adapt quickly. MyRide allows pricing changes to be implemented instantly across the platform.

Update rates once and every booking channel automatically follows the new pricing structure.

  • No manual updates.
  • No duplicated systems.
  • No confusion.

Pricing That Works Across Every Channel

Pricing is automatically applied across:

  • Customer App
  • Website Bookings
  • Business Accounts
  • Call Centre
  • Partner Integrations
  • API Bookings
  • Airport Partners
  • Corporate Portals

Regardless of where a booking originates, pricing remains accurate and consistent.

Full Visibility Into Commercial Performance

Pricing decisions should be driven by data.

Mission Control provides visibility into:

  • Revenue Performance
  • Average Booking Values
  • Route Profitability
  • Account Spend
  • Pricing Trends
  • Discount Usage
  • Promotional Activity
  • Contract Performance

Operators can understand exactly how pricing impacts the business and make informed decisions based on real operational data.

What This Replaces

Many operators currently manage pricing through:

MyRide replaces these disconnected processes with a modern pricing platform designed for transport operators.

Why Operators Choose MyRide

Most operators don't lose money because they lack bookings. They lose money because pricing is difficult to manage.

MyRide gives operators complete control over how journeys are priced, sold and reported.

The result is:

  • Stronger margins
  • Improved consistency
  • A pricing strategy that scales with the business

Pricing should support growth, not create administration.

Manage tariffs, commercial agreements, account pricing and revenue strategy from one connected platform.

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