Turn your customer app into a growth engine.

Most transport operators spend thousands on Google Ads, Facebook Ads and social media campaigns but have little visibility into what happens after a customer clicks.

MyRide closes the gap between marketing and bookings.

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From first click to lifetime value.

Connect your Meta and Google advertising accounts directly to the platform and track the complete customer journey from first click through to completed booking, repeat customer and lifetime value.

First click
Completed booking
Repeat customer
Lifetime value

Instead of guessing which campaigns work, you'll know exactly where your bookings are coming from and which marketing channels generate the highest return.

Connect Google Directly To MyRide

Google remains one of the largest sources of transport bookings.

Whether customers are searching for:

Airport Transfers
Taxi Near Me
Cruise Transfers
Executive Travel
Corporate Transport
School Transport
Private Hire Services

MyRide can connect directly with your Google marketing ecosystem. This includes:

Google AdsConnected
Google AnalyticsConnected
Google Tag ManagerConnected
Google Conversion TrackingConnected
Google Search ConsoleConnected
Google Business ProfileConnected

Every booking can be tracked from the initial click through to completed revenue.

Meta Integration Built In

Connect your:

Facebook AdsConnected
Instagram AdsConnected
Meta PixelConnected
Meta Conversion APIConnected
Facebook PagesConnected
Instagram Business AccountsConnected

directly into your MyRide ecosystem. This allows operators to track exactly which campaigns, audiences and adverts are driving bookings.

Know Exactly Which Ads Generate Bookings

Most operators only see clicks. MyRide lets you see revenue.

Track:

Bookings Generated
Revenue Generated
Cost Per Booking
Cost Per Customer
Customer Lifetime Value
Repeat Booking Rates
Campaign Performance

Instead of measuring marketing based on traffic, you can measure it based on actual business outcomes.

Marketing Intelligence

Marketing that follows the customer.

Track, target and grow from the same platform your bookings already run on.

Attribution

Advanced Conversion Tracking

Most transport operators lose valuable marketing data because customers move between devices and platforms.

A customer may:

See a Facebook Ad
Visit your website
Download your app
Book three days later

✓Without proper attribution, that booking is often lost. MyRide helps connect these interactions so operators gain a clearer understanding of the complete customer journey.

Audiences

Build Better Audiences

Your most valuable customers are already using your platform.

MyRide allows operators to build audiences based on real customer behaviour.

Examples include:

Airport Customers
Corporate Customers
Cruise Customers
High Value Customers
Frequent Travellers
Inactive Customers
New Customers
Repeat Customers

✓These audiences can be synchronised with Meta and Google to improve campaign performance.

Remarketing

Retarget Customers Who Didn't Book

Not every visitor completes a booking.

Many customers:

Search a price
View a route
Download the app
Start registration

✓Then leave. MyRide enables operators to build remarketing audiences based on these actions and re-engage potential customers through Google and Meta advertising.

Lifetime Value

Measure Customer Lifetime Value

Most marketing platforms focus on the first booking.

MyRide focuses on the entire customer relationship.

See:

First Booking Revenue
Repeat Booking Revenue
Customer Lifetime Value
Loyalty Activity
Referral Activity
Retention Performance

✓This helps operators understand which marketing channels generate the most valuable customers.

App Growth

Promote Your Customer App

Customer acquisition doesn't stop at bookings.

MyRide helps operators drive:

App Downloads
Customer Registrations
Business Account Signups
Referral Activity
Loyalty Programme Engagement
Airport Transfer Campaigns

✓Everything can be measured from within your connected marketing ecosystem.

Automation

Automate Marketing Campaigns

Using customer behaviour data, operators can trigger campaigns automatically.

Examples include:

Abandoned Bookings
Airport Reminder Campaigns
Loyalty Reward Campaigns
Referral Campaigns
Win-Back Campaigns
Inactive Customer Campaigns
Business Account Nurturing

✓The right message reaches the right customer at the right time.

Customer Data

Convert Data into Growth

Most operators have customer data. Very few use it effectively.

MyRide transforms customer behaviour into actionable marketing intelligence, helping operators make smarter decisions about where to spend their advertising budget.

Instead of marketing blindly, operators gain a complete view of:

Where customers come from.
What they book.
How often they return.
How much they're worth.
Which campaigns generate the highest ROI.

In The App

Give passengers a reason to book the next ride.

Every passenger opens your customer app before a trip. MyRide lets you use that moment to promote your own services and your local partners.

Good evening, Courtney

Where to?

Offers

Airport

Fixed fares to the airport

Partner

10% off at Lantern Café

Bonus points nearby

Northgate Arena+50
Riverside Pool+30

Trip complete

You earned 50 bonus points at Northgate Arena

Offers on the home screen
A row of offers on the app's home screen can promote airport transfers, business accounts or a seasonal deal. Your team changes them from Mission Control.
Bonus locations
Pick destinations, such as an arena or a shopping centre, that earn passengers extra loyalty points. After the trip, the app tells them how many they earned.
Partner offers
Local cafés, gyms and venues can give a discount to passengers who ride to them. The offer shows in the app before the trip, and the partnership sends bookings your way.

Marketing Connected

Why Operators Connect Marketing To MyRide

Marketing shouldn't stop when someone clicks an advert.

By connecting Meta and Google directly to MyRide, operators can:

✓Increase Direct Bookings
✓Reduce Customer Acquisition Costs
✓Improve Advertising ROI
✓Track Revenue Accurately
✓Build Better Audiences
✓Improve Retention
✓Generate More Repeat Bookings
✓Grow Faster

Stop measuring clicks. Start measuring bookings.

Connect Google, Facebook and Instagram directly to MyRide and understand exactly how your marketing turns into revenue.

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