Every detail designed to keep customers coming back.
A modern transport app needs to do more than take bookings.
MyRide gives customers the convenience, confidence and control they expect from a premium mobile experience. From saved cards and Apple Pay to loyalty rewards, favourite places, live activities, referrals, notifications and personal settings, every feature is designed to reduce friction and increase repeat bookings.
For operators, these additional features turn the customer app into more than a booking tool. It becomes a retention engine, a marketing channel and a stronger direct relationship with your customers.
The best customer apps are not used once and forgotten. They become part of the customer's routine.
MyRide has been designed around the small interactions that make customers more likely to return. Faster payments, easier rebooking, saved preferences, loyalty visibility, journey updates and live trip information all work together to create an app customers actually want to keep using.
01Faster payments
02Easier rebooking
03Saved preferences
04Loyalty visibility
05Journey updates
06Live trip information
These features may look small individually, but together they reduce friction across the entire customer journey.
Customers expect payment to be fast, flexible and secure.
MyRide gives passengers a modern wallet experience where they can save cards, use Apple Pay where supported, manage promo codes and choose the correct payment method for each journey.
For personal customers, this means faster checkout and less effort when booking. For business riders, it means journeys can be charged to approved corporate billing profiles without requiring the traveller to pay personally and claim expenses later.
Where cash is enabled for specific ride types, operators can still support cash payment while keeping the booking and journey record inside the platform.
The Wallet also gives customers access to active promotions, discounts and payment options in one place, making it easier to apply offers and complete bookings.
Key Capabilities
Saved payment cards
Apple Pay and digital wallet support
Cash payment where enabled
Business and corporate billing profiles
Promo code management
Apply discounts during booking
Pull-to-refresh promotion updates
Stripe climate contribution line item where enabled
14:48
Rewards
Gold tier
2,340 pts
660 points to Platinum
How rewards work ›
Digital rewards
£5£5 off your next ride500 pointsClaimed
↑Free executive upgrade1,200 pointsClaim
Venue & partner rewards
☕Station Café2-for-1 coffee near your pickupView
£5 off added to your WalletOpen
HomeActivityRewardsWalletProfile
02 / 08
Loyalty & Rewards
Loyalty should be visible, simple and easy to use.
MyRide gives customers a clear view of their reward progress directly inside the app. Passengers can see their loyalty tier, points balance, available rewards and progress towards the next level.
Digital rewards can be redeemed for discounts, while venue and partner rewards can promote local offers, travel partners and destination-based incentives.
Rewards are not hidden away in the background. Customers can see their points badge on the home screen, access rewards during live trips and move directly from rewards into the Wallet to use claimed discounts.
This keeps customers engaged and gives them a reason to book direct again.
Key Capabilities
Loyalty tier overview
Progress display
Digital rewards
Venue and partner rewards
Reward claim confirmation
“How rewards work” information screen
Points badge on Home
Reward-to-Wallet redemption flow
Rewards shown during live trips
14:48
Where to?
Search a place
HomeWorkSchoolAirport
Saved places
HHome14 Elm GroveEdit
WWorkNorthgate Business ParkEdit
SSchoolOakfield Primary, main gateEdit
AAirportTerminal 2, departuresEdit
Delete
HHotelThe Riverside HotelEdit
+ Add a place
HomeActivityRewardsWalletProfile
03 / 08
Favourite Places
Repeat bookings should not require customers to enter the same address every time.
MyRide allows passengers to save important locations such as Home, Work, School, Airport, Hotel or Office. These saved places become one-tap shortcuts during booking, helping customers arrange transport faster.
Customers can add, edit and delete favourite places whenever they need to. Deep links can also open directly into favourite locations, making marketing campaigns and repeat booking journeys smoother.
For operators, favourite places increase booking speed and make repeat usage more likely.
Key Capabilities
Save places by category
Add favourites using search
Edit saved places
Delete saved places
Use favourites as booking shortcuts
Access favourites through deep links
Thursday 22 October
14:48
MMyRidenow
Your driver is 3 minutes away
Silver saloon, ZD24 RDE
MMyRidenow
Message from Wade
I'm at the main entrance. Tap to reply.
MMyRide2m
Airport check-in
Tell us when you have your bags.
MMyRide9m
Journey update
New arrival time 15:02
04 / 08
Notifications
Customers should never have to wonder what is happening with their journey.
MyRide uses intelligent notifications to keep passengers updated throughout the booking lifecycle. Customers can receive push notifications for ride status updates, driver messages, airport check-in flows and live journey changes.
When a customer taps a notification, they are taken directly to the relevant part of the app, such as driver chat, airport check-in or the active trip screen.
This reduces confusion, improves customer confidence and lowers inbound support calls.
Key Capabilities
Push notifications for ride updates
Tap to open driver chat
Tap to open airport check-in
Foreground local notifications
iOS and Android permission requests
Real-time journey alerts
14:48
Invite & share
ELEANOR5 applied from your link£5 off your first ride
Your code
COURTNEY5
Friends get £5 off, you get 500 points
Share invite link
Share your live ride
To Terminal 2 · arriving 15:02
Anyone with the link sees the trip live
MessagesWhatsAppEmailCopy link
Opened from SMS · straight to Rewards
HomeActivityRewardsWalletProfile
05 / 08
Deep Links & Sharing
The customer app is designed to connect with the rest of your marketing and communication strategy.
Deep links allow customers to open specific parts of the app directly from SMS, WhatsApp, email, push notifications or referral links.
This means customers can be sent straight to rewards, Wallet, activity, ratings, profile, promotions or a live journey without needing to navigate manually.
Referral links make it simple for customers to invite others, while live ride sharing gives friends, family or colleagues real-time visibility of an active trip.
Key Capabilities
Referral links via Branch
Deep links to rewards
Deep links to Wallet
Deep links to activity
Deep links to ratings and profile
Apply referral codes from links
Universal links and custom URL schemes
Share live ride status by link
14:48
CHCourtney Henryyou@company.com
★Saved places5 places›
AaText sizeAA
••MyRide PINCheck the PIN before you get in
☎Call supportOne tap, any time
✎Send feedback›
+Invite friendsCode COURTNEY5›
Follow us
Version 4.12.0 (1180)
HomeActivityRewardsWalletProfile
06 / 08
Profile & Settings
Customers want control over their experience.
The Profile and Settings area gives passengers access to their account information, preferences, support tools and app settings from one place.
Customers can manage their profile, adjust in-app font size, turn MyRide PIN verification on or off, access saved places, contact support, send feedback and invite friends using their referral code.
Operators can also include social media links, helping move customers between the app and wider brand channels.
This gives the app a more complete, personalised and professional customer experience.
Key Capabilities
Account header with name and avatar
Adjustable in-app font size
MyRide PIN control
Saved and favourite places access
One-tap support call
In-app feedback form
Social media links
Personal referral code
App version and build number
3 min
Thursday 22 October
14:48
WWWade is on the waySilver saloon · ZD24 RDE3 min
Ride PIN 4821Track live
07 / 08
iOS Live Activities
Customers increasingly expect journey information to be available without constantly opening the app.
MyRide supports iOS Live Activities, allowing live ride information to appear on the lock screen and Dynamic Island where supported.
Passengers can see real-time driver ETA, driver photo, ride PIN, live tracking access and journey progress directly from their device.
When the ride ends, the widget clears automatically.
This creates a polished, premium experience that keeps passengers informed throughout the journey.
Key Capabilities
Live ride widget
Lock screen support
Dynamic Island support
Real-time ETA updates
Driver photo display
Ride PIN display
Live tracking URL access
Automatic widget clearing after ride completion
14:48
MyRide 2,340 pts
Where to?
HomeWorkAirport
Your rideArriving in 3 min · ZD24 RDE›
M
Update required
A new version of MyRide is ready. Update to keep booking.
Update now
HomeActivityRewardsWalletProfile
08 / 08
App-Wide Experience
A strong customer app needs to feel reliable every time it opens.
MyRide includes app-wide experience features designed to keep customers informed, updated and connected throughout the journey.
Operators can force minimum app versions when important updates are required, ensuring customers remain on supported versions. The app includes branded loading screens, persistent ride-in-progress visibility and background ride-state polling so journey updates continue even when the app is not actively open.
Accessibility is also supported through system font scaling, helping create a better experience for more users.
ELEANOR5 applied from your link£5 off your first ride
Your code
COURTNEY5
Friends get £5 off, you get 500 points
Share invite link
Share your live ride
To Terminal 2 · arriving 15:02
Anyone with the link sees the trip live
MessagesWhatsAppEmailCopy link
Opened from SMS · straight to Rewards
HomeActivityRewardsWalletProfile
14:48
CHCourtney Henryyou@company.com
★Saved places5 places›
AaText sizeAA
••MyRide PINCheck the PIN before you get in
☎Call supportOne tap, any time
✎Send feedback›
+Invite friendsCode COURTNEY5›
Follow us
Version 4.12.0 (1180)
HomeActivityRewardsWalletProfile
3 min
Thursday 22 October
14:48
WWWade is on the waySilver saloon · ZD24 RDE3 min
Ride PIN 4821Track live
14:48
MyRide 2,340 pts
Where to?
HomeWorkAirport
Your rideArriving in 3 min · ZD24 RDE›
M
Update required
A new version of MyRide is ready. Update to keep booking.
Update now
HomeActivityRewardsWalletProfile
Why These Features Matter
Most transport apps compete on the booking form.
MyRide competes on the entire customer experience.
A saved card
makes booking faster.
A favourite place
makes repeat journeys easier.
A reward badge
gives customers a reason to return.
A push notification
prevents a phone call.
A referral link
creates a new customer.
A live activity
keeps the journey visible without opening the app.
Each feature removes friction.
Together, they create a customer experience that drives direct bookings, repeat usage and long-term loyalty.
Operator Benefits
What This Gives Operators
Higher Repeat Bookings
Customers can rebook faster using saved payments, favourite places, journey history and rewards.
Stronger Customer Retention
Loyalty, promotions, referrals and personalised app experiences keep customers engaged.
Fewer Support Calls
Notifications, live updates, driver chat and journey visibility reduce inbound queries.
Better Brand Experience
A polished mobile experience helps operators compete with larger transport platforms.
More Direct Revenue
Customers are encouraged to book directly through your app instead of third-party marketplaces.
Better Customer Data
Every interaction creates insight into customer behaviour, preferences and retention opportunities.
Build an app customers actually want to keep using.
MyRide combines payments, loyalty, saved places, notifications, sharing, live activities and personal settings into one branded customer experience designed to increase retention and direct bookings.