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Customer App Features

Every detail designed to keep customers coming back.

A modern transport app needs to do more than take bookings.

MyRide gives customers the convenience, confidence and control they expect from a premium mobile experience. From saved cards and Apple Pay to loyalty rewards, favourite places, live activities, referrals, notifications and personal settings, every feature is designed to reduce friction and increase repeat bookings.

For operators, these additional features turn the customer app into more than a booking tool. It becomes a retention engine, a marketing channel and a stronger direct relationship with your customers.

Built For Everyday Use

The best customer apps are not used once and forgotten. They become part of the customer's routine.

MyRide has been designed around the small interactions that make customers more likely to return. Faster payments, easier rebooking, saved preferences, loyalty visibility, journey updates and live trip information all work together to create an app customers actually want to keep using.

  • 01Faster payments
  • 02Easier rebooking
  • 03Saved preferences
  • 04Loyalty visibility
  • 05Journey updates
  • 06Live trip information

These features may look small individually, but together they reduce friction across the entire customer journey.

01 / 08

Wallet & Payments

Customers expect payment to be fast, flexible and secure.

MyRide gives passengers a modern wallet experience where they can save cards, use Apple Pay where supported, manage promo codes and choose the correct payment method for each journey.

For personal customers, this means faster checkout and less effort when booking. For business riders, it means journeys can be charged to approved corporate billing profiles without requiring the traveller to pay personally and claim expenses later.

Where cash is enabled for specific ride types, operators can still support cash payment while keeping the booking and journey record inside the platform.

The Wallet also gives customers access to active promotions, discounts and payment options in one place, making it easier to apply offers and complete bookings.

Key Capabilities

  • Saved payment cards
  • Apple Pay and digital wallet support
  • Cash payment where enabled
  • Business and corporate billing profiles
  • Promo code management
  • Apply discounts during booking
  • Pull-to-refresh promotion updates
  • Stripe climate contribution line item where enabled

02 / 08

Loyalty & Rewards

Loyalty should be visible, simple and easy to use.

MyRide gives customers a clear view of their reward progress directly inside the app. Passengers can see their loyalty tier, points balance, available rewards and progress towards the next level.

Digital rewards can be redeemed for discounts, while venue and partner rewards can promote local offers, travel partners and destination-based incentives.

Rewards are not hidden away in the background. Customers can see their points badge on the home screen, access rewards during live trips and move directly from rewards into the Wallet to use claimed discounts.

This keeps customers engaged and gives them a reason to book direct again.

Key Capabilities

  • Loyalty tier overview
  • Progress display
  • Digital rewards
  • Venue and partner rewards
  • Reward claim confirmation
  • “How rewards work” information screen
  • Points badge on Home
  • Reward-to-Wallet redemption flow
  • Rewards shown during live trips

03 / 08

Favourite Places

Repeat bookings should not require customers to enter the same address every time.

MyRide allows passengers to save important locations such as Home, Work, School, Airport, Hotel or Office. These saved places become one-tap shortcuts during booking, helping customers arrange transport faster.

Customers can add, edit and delete favourite places whenever they need to. Deep links can also open directly into favourite locations, making marketing campaigns and repeat booking journeys smoother.

For operators, favourite places increase booking speed and make repeat usage more likely.

Key Capabilities

  • Save places by category
  • Add favourites using search
  • Edit saved places
  • Delete saved places
  • Use favourites as booking shortcuts
  • Access favourites through deep links

04 / 08

Notifications

Customers should never have to wonder what is happening with their journey.

MyRide uses intelligent notifications to keep passengers updated throughout the booking lifecycle. Customers can receive push notifications for ride status updates, driver messages, airport check-in flows and live journey changes.

When a customer taps a notification, they are taken directly to the relevant part of the app, such as driver chat, airport check-in or the active trip screen.

This reduces confusion, improves customer confidence and lowers inbound support calls.

Key Capabilities

  • Push notifications for ride updates
  • Tap to open driver chat
  • Tap to open airport check-in
  • Foreground local notifications
  • iOS and Android permission requests
  • Real-time journey alerts

06 / 08

Profile & Settings

Customers want control over their experience.

The Profile and Settings area gives passengers access to their account information, preferences, support tools and app settings from one place.

Customers can manage their profile, adjust in-app font size, turn MyRide PIN verification on or off, access saved places, contact support, send feedback and invite friends using their referral code.

Operators can also include social media links, helping move customers between the app and wider brand channels.

This gives the app a more complete, personalised and professional customer experience.

Key Capabilities

  • Account header with name and avatar
  • Adjustable in-app font size
  • MyRide PIN control
  • Saved and favourite places access
  • One-tap support call
  • In-app feedback form
  • Social media links
  • Personal referral code
  • App version and build number

07 / 08

iOS Live Activities

Customers increasingly expect journey information to be available without constantly opening the app.

MyRide supports iOS Live Activities, allowing live ride information to appear on the lock screen and Dynamic Island where supported.

Passengers can see real-time driver ETA, driver photo, ride PIN, live tracking access and journey progress directly from their device.

When the ride ends, the widget clears automatically.

This creates a polished, premium experience that keeps passengers informed throughout the journey.

Key Capabilities

  • Live ride widget
  • Lock screen support
  • Dynamic Island support
  • Real-time ETA updates
  • Driver photo display
  • Ride PIN display
  • Live tracking URL access
  • Automatic widget clearing after ride completion

08 / 08

App-Wide Experience

A strong customer app needs to feel reliable every time it opens.

MyRide includes app-wide experience features designed to keep customers informed, updated and connected throughout the journey.

Operators can force minimum app versions when important updates are required, ensuring customers remain on supported versions. The app includes branded loading screens, persistent ride-in-progress visibility and background ride-state polling so journey updates continue even when the app is not actively open.

Accessibility is also supported through system font scaling, helping create a better experience for more users.

Key Capabilities

  • Forced in-app update prompt
  • Full-screen app loading state
  • Branded splash experience
  • Persistent ride-in-progress bar
  • Background ride-state polling
  • System font scaling support

Why These Features Matter

Most transport apps compete on the booking form.

MyRide competes on the entire customer experience.

  • A saved card

    makes booking faster.

  • A favourite place

    makes repeat journeys easier.

  • A reward badge

    gives customers a reason to return.

  • A push notification

    prevents a phone call.

  • A referral link

    creates a new customer.

  • A live activity

    keeps the journey visible without opening the app.

Each feature removes friction.

Together, they create a customer experience that drives direct bookings, repeat usage and long-term loyalty.

Operator Benefits

What This Gives Operators

  • Higher Repeat Bookings

    Customers can rebook faster using saved payments, favourite places, journey history and rewards.

  • Stronger Customer Retention

    Loyalty, promotions, referrals and personalised app experiences keep customers engaged.

  • Fewer Support Calls

    Notifications, live updates, driver chat and journey visibility reduce inbound queries.

  • Better Brand Experience

    A polished mobile experience helps operators compete with larger transport platforms.

  • More Direct Revenue

    Customers are encouraged to book directly through your app instead of third-party marketplaces.

  • Better Customer Data

    Every interaction creates insight into customer behaviour, preferences and retention opportunities.

Build an app customers actually want to keep using.

MyRide combines payments, loyalty, saved places, notifications, sharing, live activities and personal settings into one branded customer experience designed to increase retention and direct bookings.